Graphics? ... No!
Flash animations? ... No!
Color schemes? ... No!
... What, then?
- - - C O N T E N T - - - OK, but, what is content? Content is what will keep your visitors on your web site for a while. Information about you or your organization, articles, comments, news, links to other sites, etc. Of course, the content has to be readily available to access by a good and logical organizational system (navigation bar). But content is king.
The three-second barrierIf your site is very visually attractive, they'll be impressed for about three seconds. If you want to engage your visitors for longer than that, you'll have to offer something they are interested in. That
something can be information about you or your products or services if you are a business, articles on the subject of your web site, news pertinent to your audience, practical advice, recipes, etc.
Give your visitors directions and road signsAs I mentioned earlier, you also have to appeal to your web site visitors by making it easy for them to "grab" the content they are interested in. A good and simple organizational system will do the trick. It doesn't matter if your web site is a five-page brochure or a 200-page content-driven monster. The content must still be easily accessible at your visitor's fingertips. If your web site is a cyber-maze with a hard-to-navigate flair to it, forget it! You'll have to work on it or have a professional web designer conceptualized it from the start. Good web design starts in your head with good and logical definitions of the organization, purpose, style, desired audience, and foremost, the content. The navigation bar is the key.
They should hear it through the grapevineFurthermore, content is as important for the search engines as it is for your visitors. Search engines will "crawl" your web site "to see what's in it." Simple, eh? They don't care about your pretty graphics (unless they contain precious alt tags) as much as they care about what words and phrases are in your content. Then, they can "tell" about "what you've got" to your prospect visitors through their searches on Google, Yahoo, AltaVista, or MSN.
Take actionIf you think your web site needs a little boost to attract or retain visitors, you should consider adding more interesting and related content. If you think your visitors tend to not find what you have on your web site, consider re-designing your web navigation system. Over all, fresh content will always be a winner when it comes to receiving visitors.
Lost?If you need more help on how to design or structure your web site,
click here for a consultation on ways to improve your web site's functionality.